Check Out Our Precious New Arrival!

I am super pumped about the NEW ADDITIONS TO OUR SHOP.  Check out the AMAZING Lucha Libre inspired design custom made for us by Damara from DamaraDoesDesign

I'm so thrilled to have Damara create such a rad image for us.  I LOVE IT!   For those of you who have despaired over the limited options of baby clothing in black, we've got you covered.  Check out our new Leche Libre onise!  No matter what anyone says, black is a great color for baby clothes, hides all those inevitable stains so nicely.  And what person doesn't need a rad tote to carry all their awesome life supplies in. 

So get these items while the getting's good!  Adult t-shirts soon to follow.

Check out more amazing art from Damara!

Leche Libre Is Featured On The Leaky Boob!

Totally thrilled to share that my Little Grey Dress was recently featured on one of my all time favorite breastfeeding blogs, The Leaky Boob!  The Little Grey Dress was selected as the centerpiece of the Work That Pump collection in their #LeakyLooks segment .  Check us out!

"With this look I was just itching to feature a dress from Leche Libre’s collection! This designer is phenomenal and her subtle, utlitarian-yet-classic style really set her pieces apart."

"With this look I was just itching to feature a dress from Leche Libre’s collection! This designer is phenomenal and her subtle, utlitarian-yet-classic style really set her pieces apart."

If you want to talk to me, just look up a good 10 feet.  I'll be riding high of this for a while. 

Why I Was So Unhappy With My Business; And How I Fixed It

I envisioned the day I would launch Leche Libre many times, but I never guessed how I would really feel about it.  When the day finally arrived, I didn't feel elated or excited.  I felt something was off.  I kept thinking: I love my designs and feel 200% behind the concept of making stylish breastfeeding apparel; I know the quality of my dresses is spot on and made of the best materials.  Why am I feeling so bad?

I easily met my sales goal during my two week pre-sale but when it was time to start promoting and marketing the dresses outside my of my fan base, I couldn't do it.  I felt totally paralyzed. 

After spending weeks in this mode, I realized I just didn't feel right about the $200 price tag.  Are my dresses worth $200.  YES!  But, when all is said and done, I wouldn't buy a $200 dress.  I want my dresses to be accessible and I want to sell to women like me.  I want Leche Libre to promote public breastfeeding to as many women as possible.  My price tag was sucking all the righteousness out of my purpose! 

I based my pricing on the standard fashion industry model.  I didn't know what to do.  My price didn't fit my brand but I felt totally stuck with it.

Then it hit me like a ton of bricks.  The brand of Leche Libre is based on the concept of "Discreet Anti-authoritarianism".  I don't have to go by the Fashion Industry standard!  I need to be true to myself and my mission.  I need to throw aside the shackles of "standard" and create my own path.

I met with my fashion consultants and we came up with a new DIRECT PRICING structure based on me selling directly to you via my website only.  My new direct pricing structure gives me the control to set the price where I want it to be.

Yes, I'm taking a risk.  I'll have to do all my own promotion and not be able to lean on the crutch of stores helping me with marketing, but you can't buy what I'm selling in stores.  You'll never find a structured garment of organic locally sourced materials handmade in Chicago for $100 on a store rack.  But you can now at LecheLibre.com

To be a mother is to constantly sacrifice for others.  Leche Libre wants to create a SACRIFICE FREE space for all moms. Get the absolute best quality garments, designed specifically for your needs which make you look as powerful as you feel while breastfeeding.  If you want a kick ass dress with amazing nursing accessibility, I will get it to you!

So, with no further ado, I'd like to announce the relaunch of LecheLibre.com.  Together, we can change the conversation about public breastfeeding.  Don't let anything limit you from being who you want to be.  Be yourself.  Express yourself! 

(And this time, I'm fucking pumped!)

Why Leche Libre?

The clothing currently available for nursing is designed for the postpartum period, all comfort and no style.  This is fine for the first few weeks, but do you want to continue looking pregnant 12 months after giving birth? Do you want to be in the position of having to sacrifice your own personal appearance and aesthetic for comfort and ease of nursing?

FORM OR FUNCTIONLeche Libre gives you both stylish AND functional nursing apparel, empowering you to integrate breastfeeding into your wardrobe.  Be a stylish woman AND a capable mom at the same time! Zippers placed along each bust allow for easy nursing and pumping access.  Our fitted silhouettes are designed to be flattering to all body types.

CELEBRATE BREASTFEEDING.  The lack of style in current breastfeeding apparel seems to reinforce the idea that breastfeeding is just a short period of time to be gotten through. Leche Libre encourages you to celebrate breastfeeding by integrating it into your wardrobe with stylish clothing you'll want to wear whether you're breastfeeding or not!  Whether you choose to nurse your baby for a few months or a few years, You deserve to look as good as you feel while breastfeeding.  We want to help you represent your mom power in style!

NEVER ASK PERMISSION AGAIN.  Why should you have to worry about what situations are OK to breastfeed in?  Why shouldn't it be easy to do the most important thing?

A LECHE LIBRE DRESS CHANGES THE CONVERSATION from I can't believe you're breastfeeding here  -to-  you look amazing and I didn't even know you were breastfeeding!

 

Don't let anything limit you from being who you want to be.  Be yourself.  Express yourself.