Leche Libre is doing a Kickstarter to fund its first large scale production run and I need your help to get there. Please donate today and you can help create a world where women everywhere can confidently breastfeed whenever they want, wherever they go in style!
Hi I'm Andrea Newberry, founder of Leche Libre and proud mama of two kiddos – Thora and Otto.
Like most new moms, I had a pretty severe identity crisis right after the birth of my first baby. I was sleep deprived, my body felt weird and now I was responsible for another person that needed me 24/7. I was so busy taking care of Thora, I was overwhelmed at the idea of taking care of myself as well.
I had a really hard time finding clothing that was easy to breastfeed in My style is edgy, sleek and sophisticated but the only options I could find made me feel frumpy, unstylish and like a completely different person. I felt like the clothing was telling me I should be ashamed of my postpartum body and I needed to cover it up with shapeless layers of loose fitting clothes. Becoming a mother had already changed my identity, and the nursing clothes I found made me feel like even more of a different person than I was before I became a mom
After the birth of my second child, I knew there had to be a better way.I was just learning to sew at the time, so I started making a few things for myself with breastfeeding access and whenever I would wear them out, I got so many compliments about the design. People would freak out when they realized my dress was functional for breastfeeding. I knew I was on the right track and should keep going.
Prior to having kids, I had no experience in the fashion industry. This is a mission of passion for me, and I've spent the last four years teaching myself fashion design and the fashion business to develop this idea. I've done several small sample runs for market testing and have fine tuned my designs along the way. I've gotten feedback from over 500 women and I'm finally ready to take my Leche Libre to the next level with my first large scale production run.
WHAT I’M SELLING
The money I raise with this kickstarter will go directly toward buying material in bulk and meeting higher factory minimums to allow me to sell the same ethically produced, high quality Leche Libre garments online and in stores to at the prices women want to pay.
The collection I've designed for this kickstarter represents 3 dynamic and versatile looks all with zippers down the bust for discreet nursing access making it easier for women to fashionably integrate breastfeeding into their busy lives.
The Little Black Breastfeeding dress is the ultimate in sophisticated style and can easily transition from day to evening wear.
The Zipper Tunic is the signature look of the edgy Leche Libre aesthetic and transitions easily from professional to casual wear.
And finally, I’m excited to debut my new Nursing Sweatshirt, which will be the first piece of my upcoming casual streetwear line.
From home to office to formal events, these three versatile looks will cover all your bases and allow easy breastfeeding wherever you might go in style. In reward to being a backer to my kickstarter, you’ll get the first exclusive access to these new looks at an awesome discounted rate!
Women have always been pigeonholed and pressured into cultural expectations of femininity and beauty. As moms, we face a lot of pressure to be perfect, and it doesn't help when our nursing options stifle our personal styles, forcing us to dress like people we are not. Leche Libre is pushing back against these stereotypes, redefining what a Mom can look like and creating more space for women to be their authentic selves.
I believe bringing our true authentic selves into parenting makes us the best moms we can be. Being able to wear clothing with a more edgy aesthetic was a key part in helping me regain my identity as an individual, and the functionality of the clothes I made allowed me to breastfeed more easily in public situations, making me a more confident Mom.
Any new mom can attest to feeling a lot of pressure to be perfect, and being forced to dress as someone you’re not only exacerbates this problem. I believe we will all thrive when mothers feel empowered to be their true selves and can bring that authenticity into how they parent.
Moms do it all, wearing multiple hats throughout the day to get shit done. mom, wife, boss, friend… I want to help badass women everywhere express their unique individuality in any and all situations so they can be confident as women and be the best moms they can be.
Leche Libre is changing the look of breastfeeding apparel forever. So please, contribute today. With your help, we can empower women everywhere to confidently breastfeed whenever we want, wherever we go, in style! Zip and sip!