Why I Was So Unhappy With My Business; And How I Fixed It

I envisioned the day I would launch Leche Libre many times, but I never guessed how I would really feel about it.  When the day finally arrived, I didn't feel elated or excited.  I felt something was off.  I kept thinking: I love my designs and feel 200% behind the concept of making stylish breastfeeding apparel; I know the quality of my dresses is spot on and made of the best materials.  Why am I feeling so bad?

I easily met my sales goal during my two week pre-sale but when it was time to start promoting and marketing the dresses outside my of my fan base, I couldn't do it.  I felt totally paralyzed. 

After spending weeks in this mode, I realized I just didn't feel right about the $200 price tag.  Are my dresses worth $200.  YES!  But, when all is said and done, I wouldn't buy a $200 dress.  I want my dresses to be accessible and I want to sell to women like me.  I want Leche Libre to promote public breastfeeding to as many women as possible.  My price tag was sucking all the righteousness out of my purpose! 

I based my pricing on the standard fashion industry model.  I didn't know what to do.  My price didn't fit my brand but I felt totally stuck with it.

Then it hit me like a ton of bricks.  The brand of Leche Libre is based on the concept of "Discreet Anti-authoritarianism".  I don't have to go by the Fashion Industry standard!  I need to be true to myself and my mission.  I need to throw aside the shackles of "standard" and create my own path.

I met with my fashion consultants and we came up with a new DIRECT PRICING structure based on me selling directly to you via my website only.  My new direct pricing structure gives me the control to set the price where I want it to be.

Yes, I'm taking a risk.  I'll have to do all my own promotion and not be able to lean on the crutch of stores helping me with marketing, but you can't buy what I'm selling in stores.  You'll never find a structured garment of organic locally sourced materials handmade in Chicago for $100 on a store rack.  But you can now at LecheLibre.com

To be a mother is to constantly sacrifice for others.  Leche Libre wants to create a SACRIFICE FREE space for all moms. Get the absolute best quality garments, designed specifically for your needs which make you look as powerful as you feel while breastfeeding.  If you want a kick ass dress with amazing nursing accessibility, I will get it to you!

So, with no further ado, I'd like to announce the relaunch of LecheLibre.com.  Together, we can change the conversation about public breastfeeding.  Don't let anything limit you from being who you want to be.  Be yourself.  Express yourself! 

(And this time, I'm fucking pumped!)